A label built for the
artists the world hasn't heard yet.
Project LYRA exists at the intersection of two worlds — and we built it that way on purpose.
Project LYRA is named after a constellation — home to Vega, one of the brightest stars in the northern sky, visible from both Canada and Bangladesh along the 90th meridian. That's not an accident. This label was built to bridge exactly those two worlds.
We started with a simple observation: the most interesting music in the world is often the least heard. Not because it isn't good enough — but because it lacks the infrastructure to cross borders. ISRC codes, metadata, distribution networks, press kits — these are the invisible systems that decide which artists reach a global audience and which ones don't.
Project LYRA is that infrastructure. We handle the technical and administrative side of a professional release so that artists from Chittagong, from Toronto, from anywhere, can focus on what they do: make music that's genuinely theirs.
The name also references the Lyre — an ancient instrument where the sound comes not from any single string, but from the tension and harmony between all of them. That's what we're building. A frame that lets very different sounds resonate together without losing what makes each one distinct.
We're clear about
what we won't do.
Not a vanity label — we don't sign artists as a favour. We sign music that deserves to exist in the world.
Not a playlist farm — we don't chase algorithmic trends. We build long-term presence for music with real identity.
Not here to water down your sound — your artistic vision is the only thing we'd never compromise.
Not a traditional label — no 360 deals, no royalty splits, no ownership claims. We distribute. You own.
Four pillars that guide
every decision we make.
01
Global Distribution
We build the bridges. Geography should never be the reason great music goes unheard. Every artist we work with gets the same global distribution infrastructure regardless of where they're from.
02
Artist Ownership
You wrote it. You own it. We provide the platform and the infrastructure — but your music, your royalties, and your creative decisions stay yours. That's not a selling point. It's the baseline.
03
Long-Term Support
We're not here to drop a release and disappear. We care about the long-term sustainability of your musical identity — not just the first-week numbers. Slow and lasting beats fast and forgotten.
04
No Borders
Bangladesh. Canada. Wherever you're making music — we see you. We built this label specifically to work across the geographic and cultural barriers that the mainstream industry treats as walls.
◆ Sound like your kind of label? ◆
If this resonates —
let's talk.
Send us your demo. Tell us your story. We'll listen.